LSU’s Flau’jae Johnson Signs NIL Deal With The Athlete’s Foot
LSU sophomore guard Flau’jae Johnson has signed an NIL deal to be the 2024 Brand Ambassador for streetwear and sneaker company The Athlete’s Foot. Johnson will be at the grand opening of The Athlete’s...
View ArticleMVPIndex Taps Ex-Celtics Exec in Sponsor Data Arms Race
Sponsorship measurement and valuation company MVPIndex recently hired former Twitch and Boston Celtics executive Richie Smith as SVP, revenue, as the firm looks to expand its relationships with sports...
View ArticleJake From State Farm Prepares for His Own WNBA Draft Moment
In October, Jake from State Farm was spotted sitting with Donna Kelce at a Philadelphia Eagles game. In March, it was Travis Scott who greeted the State Farm pitchman courtside at Caitlin Clark’s final...
View ArticleHorizon Sports & Experiences Hires Kerry Bradley as SVP of Strategy
Horizon Sports & Experiences has hired Kerry Bradley as the company’s senior vice president of strategy. Leaning on years of experience with data and analytics, Bradley will oversee the company’s...
View ArticleNHL Adds BodyArmor as Sports Drink Sponsor Through 2029
The NHL playoffs begin Saturday with the Carolina Hurricanes the slight favorites to raise the Stanley Cup. The playoff opener will also mark the start of the NHL’s partnership with BodyArmor as the...
View ArticleLionel Messi, Inter Miami Join in Multiyear Deal With Lowe’s
Lionel Messi’s popularity in the United States runs deep and seemingly touches almost every industry. His latest collaboration is with Lowe’s, the home improvement company. The Argentine soccer star...
View ArticleCaitlin Clark Reportedly Nearing Eight-Figure Contract With Nike
Just a few days after former Iowa guard Caitlin Clark was drafted first by the WNBA’s Indiana Fever, watched by more than two million people, the 22-year-old is nearing an eight-figure endorsement deal...
View ArticleFedEx Commits $25 Million to Memphis NIL in Corporate First
In a corporate first for FedEx, the company says it will spend $25 million over the next five years on University of Memphis athlete name, image and likeness efforts. FedEx, which generates $90 billion...
View ArticleNFL Draft Houses Open Doors to Offseason Sponsorship Haul
The Los Angeles Rams will conduct their NFL Draft operations this week from a 9,150 square-foot contemporary estate in Hermosa Beach, Calif. And if their glitzy digs inspire any fans to search for a...
View ArticleAngel City FC Renews Three-Year Deal for Back of the Jersey Sponsor
Angel City Football Club (ACFC) has renewed its deal with Sprouts Farmers Market to be its back-of-the-shirt sponsor for the next three seasons. The high seven-figure deal runs through the 2027 NWSL...
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