Messi-Driven Inter Miami Sponsor Boom Expands After World Cup
Inter Miami has played well in 2026, with the second-best point total in Major League Soccer’s Eastern Conference. Yet as Lionel Messi’s club prepares to restart its season Wednesday after the...
View ArticleHey Jude: Bellingham Breakout a Boon to Icons Memorabilia
After beating Norway 2-1 in extra time of the World Cup quarterfinals on Saturday, the crowd of England fans at Hard Rock Stadium in Miami began serenading their young star, Jude Bellingham, with a...
View ArticleAs Messi Shines at World Cup, His Brand Partners Reap the Rewards
At the final match of the Qatar World Cup in 2022, Dan Jamieson had to explain himself. The Liverpool native was wearing an England jersey, confusing those around him as to why he was supporting...
View ArticleFor Germany, a World Cup Knockout Will Bring a New Jersey
Germany’s World Cup loss to Paraguay on Monday afternoon in a round-of-32 penalty shootout in Foxborough, Mass., marked the national team’s final game playing in the three stripes of Adidas for the...
View ArticleWarriors Jersey Patch Deal With AI Firm Worth More Than $50M/Year
The Golden State Warriors have signed a deal with AI cloud provider Iren for the company’s logo to be on the team’s jersey starting next season, replacing Rakuten. The agreement is worth more than $50...
View ArticleAramco Advertises in Iran World Cup Games Despite Refinery Attacks
As Iran’s World Cup match with Belgium kicked off on Sunday afternoon, digital ads around the SoFi Stadium field in Los Angeles flashed the logo of Aramco, the Saudi Arabian state-owned oil giant....
View ArticleReal Madrid, Adidas Sign Blockbuster $1.1 Billion, 8-Year Deal
Adidas and Real Madrid have extended their long-term partnership, the two sports giants announced Wednesday. The eight-year deal runs through 2034. Financial details were not disclosed, but Spanish...
View ArticleKnicks Partner Chase Played the Long Game—and It’s Paying Off
The New York Knicks are the toast of the town with their first trip to the NBA Finals since 1999. When the Knicks take the court for Game 3 at Madison Square Garden next week, one logo will flank the...
View ArticleLiga MX Signs Deal to Return to EA Sports FC Video Game
Liga MX has signed a licensing deal with Electronic Arts, bringing Mexico’s top professional soccer league back to the world’s best-selling soccer video game, according to multiple people familiar with...
View ArticleThousands in Jockey Sponsorship Value at Stake in Preakness
There won’t be a Triple Crown-winning horse this year, as Kentucky Derby winner Golden Tempo will skip the Preakness Stakes on Saturday. There could, however, be a Triple Crown-winning human. That...
View ArticleInter Miami Takes Equity Stake in Beckham-Founded IM8 Parent
For the first time, Inter Miami is taking an equity stake in a brand partner. On Thursday, the South Florida MLS franchise is announcing a multiyear sponsorship deal with health and longevity company...
View ArticleSon Rise: LAFC Cashes In With Another Korean Culture Tie
LAFC striker Son Heung-min will have a taste of home inside BMO Stadium this season, roughly 6,000 miles away from his native South Korea. On Thursday, the club is announcing a partnership with Hello...
View ArticleMeet Pasta Brand Ripi’s Lottery Ticket: Duke Recruit Deron Rippey Jr.
Deron Rippey Jr. has an ambitious set of goals for when he arrives on campus at Duke University later this year. The high school basketball star wants to win the ACC Tournament, secure his team the No....
View ArticleNu Deal: Inter Miami Joins MLS’ Top Tier for Stadium Naming Rights
Months after hoisting its first MLS Cup, Inter Miami has another milestone to celebrate. On Wednesday, the South Florida club announced a stadium naming rights partnership with Brazilian digital...
View ArticleMLS to Allow Teams to Sell Ads on Lower Back of Jerseys
Major League Soccer will allow teams to sell new ad space on the lower back of their jerseys starting this season, the fourth place on the soccer kit on which teams can place sponsors. The move, which...
View ArticleAtlanta NWSL Club Signs Women’s Record $28M Jersey Deal With Aflac
Atlanta’s NWSL team does not start play until 2028, but it is already setting new benchmarks. The club signed a seven-year front-of-jersey sponsorship with Aflac that is worth $28 million, according to...
View ArticlePayroll Processor Takes Big Swing With $6 Million SPIRE Academy Deal
Phil Urso describes himself as having been a “community guy” all of his life, coaching youth football, baseball and lacrosse, as well as founding a travel lacrosse program. And for Vensure Employer...
View ArticleRolex Joins Padel Surge, Signs World No. 1 Arturo Coello
Rolex has a rich history in sponsoring high-end sports, such as golf, tennis, motor racing, equestrian and yachting. Its athlete portfolio includes sport royalty Jack Nicklaus, Tiger Woods, Roger...
View ArticleAstros Owner: Naming Rights Partner Helped Land Japanese Star
Houston Astros owner Jim Crane was less than 20 seconds into his introduction of free agent pitcher Tatsuya Imai on Monday when he turned to the front row to thank a sponsor. “One of the things that...
View ArticleXbox Bowl Brings Console Unrest to College Football Silly Season
The Xbox Bowl between Missouri State and Arkansas State on Thursday night is an apt symbol of the fractured modern FBS postseason, which has lost its luster as the College Football Playoff hogs the...
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